Designing the new line of Suzuki motocross jerseys was a dynamic and collaborative process, requiring extensive use of Photoshop to bring bold, high-performance designs to life. After rounds of creative exploration and feedback, three distinct designs were finalized to cater to different riding environments: aquatic sports, regular motocross, and full-terrain adventures. Photoshop’s versatility allowed me to experiment with vibrant color palettes, intricate patterns, and logo placements to ensure each design reflected Suzuki’s brand identity while meeting the unique demands of each sport. For the aquatic jersey, I used gradients and wave-like textures to evoke motion and fluidity, while the regular motocross design focused on sharp, energetic graphics that captured the thrill of speed. The full-terrain jersey combined rugged textures and earthy tones with bold typography to symbolize endurance and adaptability.

The back-and-forth approval process was crucial, as each iteration was refined based on feedback to ensure the designs resonated with Suzuki’s ethos and their riders’ needs. Layer management in Photoshop was key to organizing the intricate elements, allowing quick adjustments to colors, patterns, and logo placements while maintaining a polished, professional look. Masking techniques and blending modes were used to seamlessly integrate Suzuki’s branding with dynamic design elements, creating jerseys that were both functional and visually striking. The final lineup stood out for its distinctive styles tailored to each terrain, highlighting the versatility and energy of the Suzuki brand.