Designing the packaging for the beta product *Life Gummies* was an exciting opportunity to craft a visual identity that reflected both the product’s health benefits and its irresistible flavor. These gummies, packed with essential vitamins, needed packaging that conveyed their unique balance of wellness and indulgence. To achieve this, I focused on a vibrant, modern aesthetic that would grab attention on the shelves and appeal to health-conscious consumers. Using Illustrator, I designed all custom icons to highlight key features like vitamins, natural ingredients, and flavor. These icons added a personal, polished touch, ensuring the design was both informative and visually engaging.

Illustrator’s tools allowed me to create a clean, dynamic layout with bold typography to emphasize the product’s benefits while maintaining a sense of fun. The color palette was carefully chosen to evoke vitality and freshness, with organic shapes that complemented the product's natural focus. Photoshop supported the process by refining mockups and ensuring the final packaging had a high-quality, realistic presentation. The end result was a thoughtfully designed package that not only showcased the vibrant personality of *Life Gummies* but also communicated trust, wellness, and an enjoyable experience for consumers.